Rent the Runway Launches an Unlimited Monthly Subscription Service
Is your favorite part of Clueless when Cher goes to get dressed in the morning, sits down at her (giant) computer, and, with just a few taps on the screen chooses her outfit? Her virtual closet decides a yellow plaid jacket and uber-short skirt combo—now so iconic—are the way to go. It’s just atypical day in her “way normal life.” (Normal? As if!) And now, 20 years later, there’s a service that aims to make your everyday question of what to wear just as easily solved.
Rent the Runway, the go-to for renting designer clothes (need some pieces for a wedding weekend? no prob) since it launched in 2006, has gone nationwide with its monthly subscription service. For $139 a month (dry cleaning, shipping, and insurance included), you can get an unlimited amount of dresses, blazers, skirts, tops, coats, bags, jewelry, and more. Basically, everything except for shoes, because, ew. Jennifer Hyman, Rent the Runway’s CEO, told me the inspiration actually came partly from that Clueless scene and calls the new plan a “closet in the cloud.” You can take out three pieces at a time—sign up, go into the Unlimited section of the site, click to choose, and they are shipped to you. You can keep them as long as you want (or even buy them at a discounted price), or send ’em back to get more.
Depending on how much time you want to spend on swapping things out, you could potentially be renting several outfits a month, or integrating new pieces into things you already own—a Tory Burch dress here, a Rebecca Minkoff bag there. (This reporter did a Derek Lam tweed coat, and a Nina Ricci lace bomber and bag.) And, yes, you can access RTR Unlimited from anywhere by using its app. So, it’s kind of like you get to have Cher’s closet, without having to commit to actually purchasing anything. Add up all the “junk food” clothes, as Hyman calls them, that you spring for in a month (fast fashion impulse buys, say) and it might just equal—or go over—the amount of a Rent the Runway Unlimited membership.
The possibilities aren’t endless, but they’re plenty—especially when it comes to work outfits. We went through RTR’s latest offerings and picked some things that are spring-y and office ready, then added in some other pieces you can shop elsewhere online (i.e. shoes). Scroll down for ideas. You won’t find any yellow plaid, but we think the 2016 Cher Horowitz would still approve.