Who Is This Supermodel Talking About? “You Might Be Cool Right Now…Are People Going to Get Tired of You?”
Supermodel Karolina Kurkova appears on the cover of the most recent edition of The Edit and discusses her career from the beginning, including musings on how a sports background prepared her and what Victoria's Secret taught her about self-love. Amongst the reflection comes a comment about the rise of social media and what it's meant for today's crop of most-photographed faces.
When I started modeling there was no social media, I didn't come from a rich family, and I didn't date anyone famous—my work spoke for me. I'm glad, because I learned discipline, dedication, and patience, and it kept me grounded. Now you can be famous so easily and it's dangerous, it can mess with your head. People are coming from left and right with two million followers and, whether they say they're a model or a stylist, they've never trained, never worked with anybody, never sacrificed anything. They're taking work from people who gave up their time and energy to learn their craft. I'm not judging, but who's going to have the longevity? You might be cool right now, but how long will it last? Are people going to get tired of you?
Kurkova at a fashion show earlier this month
Kurkova isn't naming names, but it's easy to assume it's directed at today's buzzy Insta-models, so dubbed because of the connection a strong social media presence has had on their career and whip-fast upward trajectory. Still, no one's denying high numbers can matter, especially the models who have benefited from it.
"I think it's been the biggest impact in my career," Gigi Hadid said last winter. "Having a social media presence has not only shown me to designers but also given me a bigger fan base, and those kind of work off of each other. If you have a big fan base, companies want to work with you because that gives them a bigger fan base. When you work with big designers, you get a bigger fan base."
Meanwhile, other models who made their mark pre-Instagram can sound almost wistful about the missed opportunity. Take Cindy Crawford talking about the new class of stars: "They're not as pigeonholed by how other people see them. Someone like Cara [Delevingne], the reason she is so cool is she gets to be who she is on social media and have that direct relationship with fans."
For our part, we love all the charismatic runway stars the fashion world has gotten to see over the years (and are especially thrilled when '90s icons prove they've still got it).