There's something so crazy good about French girl style that makes it maddeningly frustrating that it's out of reach. Unless you were born with a Parisian pedigree, can you ever really perfect the non-plussed, laid-back luxe that seems to come so effortlessly to our sisters-in-style across the pond? While the answer might have been a firm non previously, a new app from a former Chanel employee is letting women around the globe have a crack at getting some French chicness.
Apparel Paris asks users to provide some personal info (hair and eye color, body type) and then fill out a virtual closet with both pre-loaded options or specifics taken from what they actually own. The process itself is surprisingly quick: You can cruise through styles the app already has and tick off basics that you own (e.g., a plain white tee, ripped black skinny jeans) or upload images and a description of a very specific piece. From there, select what sort of outfit you're looking for and what the weather's like. The French girl magic is worked, and you're presented with a formula ready to copy.
A French-girl outfit suggested for one of our editors, using a coat and dress she already owns and a pair of boots and clutch available to buy—she'd asked for a casual outfit in chilly weather
"The outfits are created by an algorithm that has been developed by both fashion experts and mathematicians," founder Michel Ward explained. Ward's the one with Chanel on his resume: he worked as an analyst in the strategy department before focusing on the app, a project he's been working on for the past two years. Overall, the user experience was good and the idea feels pretty air-tight. Have a team tell you exactly how to style stuff you already own and get budget-friendly shopping suggestions as you go? Parisian style might really only be a click away.
Should you need any French-girl style inspo: Meet Brooklyn Beckham's new girlfriend, a Paris-based model who's bound to become a mega street style star.