If you're anything like me, you have your go-to brands down pat. You know that if you pop into the store, you'll leave with a handful of great pieces; if you order anything online, it will always fit well; and since a ton of your closet is made up of those brands, new items mix well with your existing line-up. Shopping is a breeze at these stores, but such habitual purchasing may be causing some serious fashion fatigue. The best solution: look to the lesser-known brands for a fresh offering. First, there was Melissa McCarthy's Seven7 line, which launched last summer. Then, Beth Ditto's announced her eponymous collection at the end of last year. This spring, Ashley Graham got into the game with her first line for DressBar. And now, I've taken it upon myself to dig up some more lines to share with you. Here, I try on 17 Sundays, Rachel Rachel Roy Curvy, Hackwith, Junarose, Universal Standard, and PLY.
1. 17 Sundays, available at Mei Smith
17 Sundays is an Australian brand that launched in 2010 (and is now making a name for itself stateside!). Their specialty? Denim. Think: athleisure-inspired joggers, jean jackets, and the bomb boiler suit below.
2. Rachel Rachel Roy Curvy, available at Macy's
This month, Rachel Roy is launching a Curvy collection after being asked for one by customers for a literal decade. The best part: it includes the stylish pieces we've been craving! “When I interviewed fit models, I kept hearing that they didn’t want me to shy away from things like off-the-shoulder pieces," says Roy. "So I didn’t.”
If you fancy yourself a minimalist, Hackwith is for you. The brand makes Basics, Swim, Bridal, Plus lines, and new limited-edition designs every single Monday. We're fast fans of this long-sleeve jumpsuit because it's equal parts stylish and comfy.
4. Junarose, available at ASOS
Junarose is a chic Danish brand that releases 8 collections a year (ie. plenty to keep going back for!). Fans already include model Marquita Pring and blogger Beck Delude.
5. Universal Standard
This New York based brand was started by a power woman duo out to change the way we see plus-size fashion. The result? A collection of chic, sharp, boss-lady-worthy pieces like tailored blazers, leather skirts, sweater dresses, and lacquer jeans.
If you saw our April Issue's plus-size piece, you may recognize that top. Yes, it's the same one that model Candice Huffine wore while strutting her stuff in TriBeCa. Clearly, we're fast fans of PLY, who are taking the kinds of fashion risks we've been waiting for. Bring on the ruffles!
Now, watch model Precious Lee try 3 surprisingly flattering spring trends for curvy women.