The quirky blunt bob has been spotted everywhere, of late—turning up on a fleet of models at the Fall 2016 runway shows or skimming the tufted collar of a tweed Vetements coat in the September issue of Vogue. The latter belongs to Lou Schoof, the German model of the moment, and has single-handedly dredged up our desire for the sharp, chin-grazing cut—a dramatic fall look with particular game-changing power. “It was a new beginning,” she says, calling from a lakeside retreat in the German countryside, of the look, whose earliest incarnation she adopted nearly four years ago. The chop came not long after the 21-year-old was scouted on a train, at a small salon around the corner from her agency in Hamburg. “When I started modeling, I was determined to have a look,” she says. Needless to say, the high-stakes makeover has more than paid off—with frequent editorial work, often alongside her equally head-turning brother Nils—and for Schoof, the cut was a case of love-at-first-sight. “I was like yeah, that’s my haircut, and I haven’t changed it since.” The geometric shape is a surprisingly low-maintenance one, beyond monthly trims usually received on-set. “My hair tends to be very curly, so it always looks a bit undone,” she adds, “but as soon as I straighten it, it’s very clean and cool.” There’s a ph-balanced shampoo each morning, a bit of coconut oil combed through the ends, then a quick scrunch of the hands (“It’s a two-minute thing.”). “I can’t really think about having another haircut, I feel like I would be another person without it,” Schoof says. “It’s my thing.” Now that’s the mark of a bona fide beauty signature.
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